In April 2025, Tesla’s new car sales in two key European markets— the UK and Germany — dropped to their lowest levels in over two years, with declines of 62% in the UK and 45.9% in Germany. This occurred despite overall electric vehicle markets in both countries growing by 8.1% and 53.5%, respectively. The main factors behind this decline include intense competition from Chinese brands (especially BYD), public backlash over Elon Musk’s political stances, negative impacts from tariffs, and delays in updating Tesla models. Nevertheless, experts anticipate a recovery in sales with the launch of new models and improvements in charging infrastructure.
